

Case Study Details
- KPMG
- Professional Services
- 2014–2016
- Policy Development
- Enhanced Tax Policy Framework
- Strengthened Stakeholder Trust
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Between 2014 and 2016, KPMG recognized the escalating public interest and debate surrounding tax policies, especially in the UK. To address this, they launched the “Responsible Tax for the Common Good” initiative, aiming to foster an open dialogue about the purpose of tax and the role of tax advisory services. This initiative sought to bridge the gap between various stakeholders, including policymakers, businesses, activists, and the public, to collaboratively rethink tax policies.
Challenges Faced:

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Strategic Action Plan for Effective Problem-Solving
Stakeholder Engagement: Organized roundtables and discussions with a wide range of participants, from corporate leaders to tax activists.
Public Web Platform: Launched an online platform to share diverse perspectives on responsible tax practices.
Independent Facilitation: Collaborated with third-party think tanks to ensure unbiased moderation of discussions.
Expanded Community Engagement: Grew a community of over 700 senior stakeholders in the UK engaged in tax discussions.
Policy Recommendations: Co-produced a think-piece titled ‘Rebuilding a Social Compact on Responsible Tax’ with actionable insights.
Global Recognition: Elevated the Responsible Tax initiative to a global platform, influencing international tax policy debates.

How Trending Studio Can Do Even Better?
Building upon KPMG’s foundation, Trending Studio can enhance policy advisory outcomes through:
- Enhanced Digital Engagement: Utilizing advanced platforms to facilitate real-time discussions and feedback loops.
- Data-Driven Insights: Leveraging analytics to gauge public sentiment and inform policy adjustments.
- Continuous Stakeholder Collaboration: Establishing ongoing forums for dialogue to adapt to evolving societal expectations.
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